Tuesdays with Tammy: Back to the Basics Part II
Some of our blog readers may not know where AccuCut is based -- we're in a town called Fremont just outside of Omaha, Nebraska, where many of us commute from. If you're familiar with Omaha at all, you may know our city for Warren Buffett of Berkshire Hathaway, Omaha Steaks and the home of the College World Series. The Olympic Swim Trials are even going on here this week and we have one of the best zoos in the country.
But our latest claim to fame has been a lot of seriously bad weather. In early June we had two tornados go through Omaha in the middle of the night. Then this past Friday afternoon we spent some time in the tornado shelter at work not realizing the power of the storm that passed over us. Many of us went to our homes in metro Omaha and surrounding areas to find a lot of damage to trees and homes and not a lot of power. It's amazing what 80-110 mph winds can do. Some of us didn't have power even as of this morning. (You can link to some pictures from the storm recovery here.)
During these times you realize the importance of your community and you see firsthand how neighbors and family help each other when they need it most. You can't do much about Mother Nature but you can work together to pick up the pieces. It's a powerful thing to see.
Now back to Tuesdays with Tammy
Posted by Tammy Miller
On April 29th I talked about getting back to the basics. Where do you start if you are a new scrapbooking store? Sometimes we have to ask ourselves that question even if we are not new. Think of it as sort of a reality check. Do you have the basic shapes your customers are looking for: holiday shapes, accents, note cards, albums, tags and alphabets? These styles of dies are all must haves. Today I’d like to show you my favorite alphabet along with our top-sellers.
Uppercase Tower is my favorite alphabet right now.

The nice thing about Tower is that it is so slim you can fit many of the 4” letters across the top of a scrapbook page. They will fit beautifully on the pennant die or use to iron letters cut out of felt onto a sweatshirt.
You can see how you even fit "FRIEND" on this Best Friends 12" x 12" page with room to spare.
This Jill's Room wall hanging uses die cut letters to spell out her name.
So what are our most popular alphabets for scrapbook stores these days? I would have to say Roman, Shout, Apricot, Typewriter and Black Tie.
As a scrapbook store customer it would be ideal to have access to at least two alphabets in its die cutting center. I would offer a traditional serif font (like Roman or Black Tie) in 2" to 4". Then complement that with a font that has a totally different feel, whether that is stylish (Apricot), bold (Carefree), delicate (Mattie) or fun (Shout, Tag). Definitely choose a different size by at least 1" to give more of a variety.
How many styles of AccuCut alphabets do you offer in your store? I went to our website to see how many we have. I cannot believe we carry 66 styles of alphabets for you to choose from. Click here to find your favorites.







