By: Traci Armbrust
Paradise Scrapbook Boutique is located in Chico, California and has been in business since October of 2006. That's when owner Karen Thurman decided to make her dream a reality and own her own scrapbook paradise. According to their website, PSB offers a store where the displays and decor change as often as the products. They provide a creative safe haven where inspiration, projects samples and fresh ideas are never in short supply. They pride themselves in offering a large selection of specialty ribbons, lace and niche products you won't find anywhere else, along with prducts from all the biggest companies. I really wanted to know what made her and her shop so successful, so I asked a few questions. Here is what she had to say...
You have beautiful displays and display items in your store, where do you find your inspiration?
Thank you for noticing! My love and appreciation for antiques and vintage items has been passed down by my parents, so it was natural to use antique and vintage items in the store displays. I love mixing antiques with beautiful new papers to build creative displays incorporating coordinating ribbons, trims, flowers, buttons, embellishments and sample projects. Our customers tell us they feel inspired having coordinating items together. One of my favorite displays is our vintage refrigerator because who doesn’t love shopping for pretty paper out of a cute vintage fridge?
Check out this beautiful display to go along with that fabulous door album they created. It's a winner!
Out of all the years you've been doing business, what is one of your favorite moments at your store?
Just one (of many) favorite moments at our store is holding BIG crops like we did in May for National Scrapbook Day (we had over 40 croppers!). We love being able to create a “wow” day for our ladies from beginning to end, and it all starts with a theme. We had an AccuCut Door Album cut out of chipboard, waiting for the perfect paper to do it justice when the colors of Prima’s Lyric collection caught our eye and a theme for NSD was born! We used creams, white, soft peaches and pinks, with pops of black for our NSD décor in everything from napkins to our flowers on the catering table. We love surprising our ladies the minute they walk in the door with beautiful displays of new product they haven’t seen and then spoiling them with breakfast, dinner, catered desserts and prize drawings where everyone wins! With over 40 scrappers attending our NSD crop, we had a lot of AccuCut cutting to do because they all received cool goodie bags that included an AccuCut chipboard Door Album, Prima Lyric papers with tons of embellishments and pre-cut chipboard shapes to make their own albums, along with a Tim Holtz Assemblage Clock. Our favorite moment is seeing the surprise and delight on everyone’s faces when they walk in the door to see what we’ve created for them at our special crops!
What advice would you give other store owners about using AccuCut products in their stores?
Keep a variety of chipboard albums cut and ready for purchase along with store samples showing ways you’ve used the die – your customers will appreciate it. We also keep chipboard embellishments pre-packaged and stocked to go along with current themes, like owls with Halloween and Fall, mustaches with Father’s Day, castles and butterflies with little girl papers.
What are some of the most popular trends you are seeing in your store?
Probably the biggest trends we’re seeing right now are all types of “altered projects” including canvases, home décor and gift type projects. Paradise Scrapbook Boutique has been in business for nearly seven years and even back when we first opened our doors, our first love has been creating projects like banners, wall hangings, mini albums and cards.
What are your customers' favorite products?
Our customers love embellishments and of course, beautiful paper. Right now they’re also using a lot of stencils, buttons, and ribbon.
This may sound funny, but I’d say one of our favorite products to design with is chipboard because it’s the perfect staple to start almost any project. We have great dies for making chipboard mini albums, or scalloped circles, squares, card mats, etc. for the base of wall hangings, along with smaller die shapes for making dimensional chipboard embellishments we love to use on our cards and layouts like birds, butterflies, frames, owls, etc.
If there was one AccuCut die that every scrapbook store should have in their die cut collection, what should it be?
It’s so hard to choose just one die but for us it would be a great font like Roman Alphabet. It’s such a classic font that can be dressed up or down (like using only lower case alphas for a more casual look) and we use it on layouts, banners, cards, Mother’s Day wall hangings…everything! But…if you let us choose a couple more dies, we’d choose the Album-Mix & Match #1 (without holes to allow for any type of binding) because it’s awesome for mini albums but we’ve also used the shapes on layouts. Pennant Flags is another hugely popular die in our store – we’ve made fun banners for most holidays, greeting cards with the creased die and my daughter even made a burlap “Save the Date” banner for her engagement photo shoot!
Thanks so much to Karen and her incredible staff at Paradise Scrapbook Boutique. Congratulations on the success of your store and we are so happy to be a part of it!