Tuesdays with Tammy: Sell more paper with card-making

Posted by Tammy Miller

March is National Craft Month... How wonderful it is that we recognize the passion for our industry. What types of events do you hold this month? Do you focus on weekend events or daily specials?

I often talk about the fact that scrapbook stores are not just for scrapbooking anymore. To reach more people, many stores have expanded to show customers how to use scrapbooking supplies to make cards, which is definitely a win-win. The customer now has more ways to use their supplies and they have another craft to show off their talents. For a store, card-making can help sell more cardstock and embellishments... for example, someone who wants to make Easter cards may need to buy enough materials to make 10-20 cards for family and friends.

A store's die cutting center should have several card dies to choose from with varying sizes and shapes. A2 (4 1/4" x 5 1/2" folded) and A7 (5" x 7" folded) cards are our popular sizes although square cards and other unique shapes are also in demand.

This new 5 3/4" square Duck Card has so much potential for birth announcements, baby showers, birthday invitations and even Easter cards. It even has a "wing" to cut out and add to the duck shape for a 3-D effect. You can add your message to the inside of the card or you can use the very back of the card to add an announcement or other message block. See materials for the Rubber Duckie Card.

Display a copy of this card in your store and encourage your customers to create Easter cards or invitations for Easter dinner. Show the sample with other Easter products in your store--paper, stickers, embellishements, stamps, etc. to promote the entire category.

My girls are older now but Easter egg hunts are still so much fun. They look forward to going to Grandma and Grandpa’s house each year, not just for the big dinner but Grandpa pays cash for each egg found. Maybe we'll use this die to make thank you cards!

Comments

[Tina Reed]

Okay, I love ducks! So, this is a given card for me to get.

Thanks for posting it!

Tina